Besides the games, Aspire Global and its partners will also be able to access Quickfire’s promotional tools (Quickfire iQ) including Achievements, Bet Settings and Free Games.
Shmulik Segal, VP Product at Aspire Global, comments: “We believe that the combination of Microgaming’sspeciality in creating popular games, together with Aspire Global CRM and analytics capabilities, will significantly boost our players experience and value, especially within our mobile solution.”
Tom Chamberlain, Head of Quickfire at Microgaming, adds: “It’s been a busy start to the year for the Quickfire platform with some big signings and a jam-packed week at ICE Totally Gaming! It’s great to be working with Aspire Global; with white label partners around the globe, this deal will extend our reach to new markets.”