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Fast-growing online performance marketing and lead generation company Catena Media has acquired casino affiliate Newcasinos.com.
The website has been growing rapidly, especially on the UK market, which gives Catena Media an opportunity to further strengthen its presence in regulated markets. Newcasinos.com has a strong position also in Sweden and Norway.
Sales generated from the acquired assets are expected to account for ca. € 550,000 quarterly, at an operating margin of about 80%. The payment and transfer of assets will be made by mid-June 2017, with an upfront payment of € 7,650,000. Additional earn-out of max. € 4,250,000 is based on the revenue performance over a period of one year.
Klas Winberg, CCO of Catena Media, speaking at Affiliate Grand Slam Tallinn
Robert Andersson, CEO of Catena Media, comments: “Catena Media has been in the forefront of the consolidation in the affiliate market and wants to keep a leading role. The company is predominantly focusing on larger assets since we are well positioned to capitalize on our size and growth. With this acquisition we are acquiring another successful online casino affiliate to complement and strengthen our portfolio. The sellers have demonstrated a solid growth and an interesting content offering. This is fully in line with our strategy of partly growing through acquisitions and continuing our solid growth story”.
Newcasinos.com was set up in 2015, aiming to keep casino players updated on the latest news and deals. The founder of Newcasinos.com, Markus Jalmerot, has been working with various types of gaming businesses for over 20 years.
Both Catena Media and Newcasinos.com will attend SiGMA17. Don’t miss a chance to meet them and register today.
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