Online gambling is one industry that never seems affected by market fluctuations. Every year, billions are made, with profit margins increasing each year for many online casinos. If you want to get a piece of this profit, your online casino needs to use SEO techniques to make sure you are getting the most traffic sent to your gambling website. SEO is all about making your online casino easier to find. Here are some directions for SEO casino affiliates in 2020.
One of the most significant changes to SEO in 2020 will be the increase in the number of searches that are growth searches. By 2022, 55% of US households will have a smart speaker, and 50% of all online searches will be voice-based by next year. Is your online casino ready to handle this change?
When your potential online casino visitors are doing a search for the best online casinos, it won’t be enough to rank on the first page of a Google search result. When the voice search overpowers the text search, the most important search is going to be that very first one. Therefore, your online casino needs to learn how to handle this change. Here are a few changes.
When you do a Google search, you’ll see a little box where your question is answered. Usually, it will pop up with a picture, and the answer will be in a list, table, or paragraph form. This answer is the featured snippet.
Most of the time, this short answer comes one of the top search results for your casino. When you do a voice search through Alexa, Siri, or Google Home, most of the responses will come from one of these top snippets.
Even if you rank high on Google, your answer won’t automatically come upon a voice search. One big prediction for 2020 is that Google will start to rank its search results based on what is optimized for voice. Get ahead of this trend now by learning how to rank better for voice searches.
As you build your brand, it will help increase your SEO ranking. The more you build your brand, the greater your authority and trust are, which is something that is very important to ranking sites on search engines.
One factor that Google looks at carefully is brand queries. You want to make sure there is nothing negative about your brand that comes up on the first page of searches for your online casinos. You also want to make sure that all first-page searches for your brand name are filled with only mentions of your brand name.
By doing so, you should build up several platforms for marketing your company online. Things like a podcast, social media, and blogs can help build your brand awareness. As you build your brand, you’ll get more links, which is another thing that Google highly values when ranking sites. Therefore, you might want to consider collaborating with experts or influencers in your field so that they are sharing your content and writing about your online casino.
As we talked about earlier, mobile phones are becoming more prevalent. Your online casino won’t rank as high if your site isn’t mobile-friendly. Depending on the content management system (CMS) you are using, it might be very easy to make your online casino more mobile-friendly. You’ll want to utilize a flexible layout that can switch between a desktop version and a mobile version as needed. If you realize that your site isn’t mobile-friendly, consider hiring a designer if you can’t figure out how to do it. Nowadays, many websites hosting providers will offer mobile-friendly templates as well.
As you create your online casino mobile-friendly content, here are a few things to consider:
Content that is longer also tends to rank higher, but it is more informative. You want to make sure that you are giving the full story and making sure that your readers are finding all the information they need.
SEO is about to change in 2020. Use these techniques to rank higher in online searches.
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