The survey among 6,258 participants published by the UK Gambling Commission revealed detailed numbers on the high efficiency of gambling ads, as listed in the following:
Out of the 4,566 respondents who had gambled in the prior twelve months, 34% stated to have
Concerning already persistent gambling habits, 52.8% believe to not have changed the amount they gambled because of advertisements. 13% say to have engaged in gambling for the first time due to seeing ads, while 16.3% increased the amount they gambled. 14.7% were reportedly taken back to gambling by ads, after taking a break. 10.1% also stated to have traversed to another form of gambling or to change the games they were playing.
Eight-five per cent of all survey participants to have seen some kind of advertising or sponsorship for gambling, with 76% having seen some through television, which is still the top medium for gambling ad visibility. Online advertising was only seen by 66%. The group most likely to have seen gambling adverts is active gamblers of a four-week period prior to the survey, with 89%.
The study warned operators to be aware, that online gambling was more visible for younger adults age 18 to 24, with 77% of this age group having seen gambling ads.
Ultimately, the survey states, that Covid-19 has not significantly increased the amount people gamble. However mobile betting and esports betting have gained popularity in comparison to other verticals.
SiGMA Americas Virtual:
The SiGMA Americas Virtual show will run from the 13th to the 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high-profile lineup of panelists. Beautifully designed booths come equipped with state-o-the-art product displays and chatbox features, while attendees can visit the virtual stage, where a series of panels and keynotes will discuss key topics during the live 2-day conference.
Explore the agenda or check out who's on the floor plan.