Double the exhibitors. Double the delegates. Double the conferences. This pretty much sums up the feedback we had following last year’s baptism of SiGMA. We are truly humbled by the response and the good business this show has brought to many affiliates, operators and solution providers.
Despite mixed reactions, we took off last year with the idea of bringing the whole industry, from affiliates to C-Level executives, solution providers to operators, under one roof. We were often told to focus on one sector instead but we firmly believed that the three distinct pillars within the industry – solution providers, operators and affiliates – are coming closer together. Today’s affiliate, for instance, is fast becoming a successful operator within months, which is why we wanted a 360° iGaming showcase in Malta that reflected this trend.
There’s never a dull moment in this industry, not only in Malta, but worldwide, and the SiGMA show couldn’t take place at a more pertinent time, with so many mergers and acquisitions, emerging markets, shifts in regulatory goalposts and other revolutionary innovations. In view of this, we decided to go with more focused, shorter, conferences. At SiGMA15 each conference will only last half a day, giving delegates more time to hop from one stand to the other and network at the adjacent expo floor. From regulatory issues, to payments, anti-fraud, security, crypto currencies, affiliates, SEO and gamification – there is a topic to suit every delegate’s interest.
Finally, whereas last year we put most of our energy in filling up the expo floor with booths, this year we’re spending most of our time attracting the right crowd – the crème-de-la-crème of the industry. We’re inviting to Malta some of the best 30 affiliates in Europe, responsible for real heavy traffic, no expenses saved, to an all-inclusive VIP treat. This alone should make operators and their affiliate managers go wild! We’re also bringing some of the best speakers, including the likes of Ory Weihs (XLMEdia), Michael Finderup (PMG), Itai Zak (SBTech), Justin Franssen (Kalff Katz & Franssen), Bradley Wiskirchen (Clickbank), Johan Styren (LeoVegas), Erik Bergman (Catena), and others. We’re distributing this very copy of SiGMA Magaizne a month before the show kicks off to give any last minuters enough time to register for the show.
With some 300 gaming companies based in Malta and now also a yearly show like SiGMA; it should be relatively easy to understand why SiGMA and Malta should earn a spot in your busy calendars.
ENDORSMENTS
Joseph Cuschieri, Executive Chairman MGA
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Rebecca Liggero, Reporter CalvinAyre
“In a crowded calendar SiGMA was a personal choice for me to attend. Love the island, love the guys doing it. EveryMatrix is proud to be part of the inaugural SiGMA.”
Ebbe Groes, CEO EveryMatrix
Johan Styren, CEO LeoVegas
Ory Weihs, Affiliate, CEO XLMedia
Erik Bergman, Affiliate, CatenaMedia
Jonas Cederholm, Affiliate, GameLounge